For online stores selling to the EU
See where your store stands on accessibility — and fix what matters.
A new EU law means online stores need to be usable by people with disabilities. Welkeo checks your store, explains any problems in plain English, and helps you fix the ones that count. No fake widgets, no scare tactics — just an honest picture of where you are.
Nothing to pay now. Joining is free — and if enough people back it for Welkeo to launch, you'll be first to know and lock in a founding discount that's yours to keep. No spam, no charge, unsubscribe anytime. Privacy.
- Built by a real person, in the open
- No fake "compliance" claims
- Every fact below is sourced
What changed
The short version
The EU Accessibility Act came into force on 28 June 2025. If you sell to customers in the EU — even from the UK or US — your online store is now expected to be usable by people with disabilities (for example, people using screen readers). Most stores aren't, simply because no one told them. Welkeo helps you find out where you stand and what to do about it.
Who it affects
Online stores and services that sell to EU customers — regardless of where the business is based. Very small microbusinesses have some exemptions.
What's expected
That your site meets recognised accessibility standards (WCAG). Most sites have gaps — a 2025 study found detectable issues on 94.8% of the web's top home pages.
Why it's worth doing
Beyond the law (member states can set penalties), around 1 in 5 people has a disability — an accessible store is simply usable by more customers.
How Welkeo helps
Check → understand → fix
Check
Enter your web address. Welkeo looks at the pages that matter — home, product, basket, checkout.
Understand
A plain-English list of what's affecting disabled users, ordered by impact — with proof you can check yourself.
Fix
Each issue comes with a clear suggested fix you can apply yourself or pass to your developer.
The honest bit
What Welkeo won't do
You may have seen "accessibility widgets" that promise instant, one-click compliance. They don't deliver it — in 2025 the US FTC fined one such vendor (accessiBe) $1,000,000 over claims that its automated tool made sites compliant. Welkeo takes the opposite approach: automated checks catch part of the picture, a person is needed for the rest, and we tell you exactly which is which. No tool — ours included — can make a site fully compliant on its own, and we won't pretend otherwise.
Who's behind Welkeo
A real person, building this in the open
Hi — I'm Liam, a UK-based developer, and Welkeo is mine. I'm not a faceless brand or a fly-by-night — I build real software and ship it. You can see my other work, including an offline AI assistant and a couple of games, over at my portfolio, TopTryk.
I started Welkeo because I was tired of accessibility "solutions" that overpromise, fake compliance, and treat business owners like marks (one was fined $1M for exactly that). I'd rather build something honest — including about what it can't do.
My commitment: if enough stores sign up to make it viable, I will build Welkeo and launch it — and I'll keep everyone on the list updated either way. If it doesn't get there, I'll tell you straight and delete your email. No limbo, no silence.
- A real, named developer
- I reply to every email myself
- Built in the open
— Liam · welkeo@proton.me
Pricing
Planned pricing — confirmed at launch
For one store
£39 / month (planned)
- Automated checks + monitoring
- Plain-English issues, ordered by impact
- Suggested fixes
- Your accessibility statement
For agencies
Multi-site / planned
- Monitor all your client sites in one place
- Priority support
- Pricing scales with sites
Nothing to pay now. These are planned prices. Back Welkeo early and you'll lock in a founding discount that stays with you — our thank-you for the early support. Final pricing is confirmed at launch.
FAQ
Straight answers
Does Welkeo make my store legally compliant?
No — and be cautious of anyone who says they can. Welkeo helps you find and fix issues and documents where you stand honestly. It also flags the issues a human needs to judge. It's a tool to help, not a legal guarantee or certification.
Is this one of those "accessibility widgets"?
No. Those try to patch your site in the visitor's browser and don't deliver real accessibility — the FTC fined one $1M for claiming otherwise. Welkeo points you at the real issues in your own site and never hides them behind a script.
I'm in the UK/US — does the EU law apply to me?
If you sell goods or services to customers in the EU, it can apply regardless of where you're based. Whether it applies to your specific situation is a legal question — this site is general guidance, not legal advice.
It's not built yet — why give you my email?
Fair question. Joining does exactly one thing: if there's enough interest for Welkeo to launch, you'll get a single email letting you know — nothing more. It might not launch at all; that depends on enough people signing up. No spam, no charge, unsubscribe by replying. I'd rather be upfront than pretend it's further along than it is.
Evidence
Sources
Every fact on this page is backed by a published source:
- EU Accessibility Act (Directive 2019/882) — European Commission
- 94.8% of top home pages have detectable failures — WebAIM Million, 2025
- FTC fines accessiBe $1,000,000 (2025) — U.S. Federal Trade Commission